A Framework for Marketing management /

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书目详细资料
主要作者: Kotler, Philip
格式: 图书
语言:英语
出版: Upper Saddle River, N.J. : Prentice Hall, c2003.
版:2nd ed.
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实物特征
Item Description:Various multi-media instructional aids, including a web site, are available to supplement the text.
实物描述:v. (various pagings) : 363p. col. ill. ; 27 cm.
参考书目:Includes bibliographical references and indexes.
ISBN:0130336297
9780130336293