A Framework for Marketing management /
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| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
|
| Édition: | 2nd ed. |
| Sujets: | |
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| 100 | 1 | |a Kotler, Philip. | |
| 245 | 1 | 0 | |a A Framework for Marketing management / |c Philip Kotler. |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2003. | ||
| 300 | |a v. (various pagings) : 363p. |b col. ill. ; |c 27 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Various multi-media instructional aids, including a web site, are available to supplement the text. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing |x Management. | |
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