APA (7th ed.) Citation

Wind, Y., Mahajan, V., & Gunther, R. E. (2002). Convergence marketing: Running with the centaurs. Financial Times Prentice Hall.

Chicago Style (17th ed.) Citation

Wind, Yoram, Vijay Mahajan, and Robert E. Gunther. Convergence Marketing: Running with the Centaurs. Upper Saddle River, NJ: Financial Times Prentice Hall, 2002.

MLA (9th ed.) Citation

Wind, Yoram, et al. Convergence Marketing: Running with the Centaurs. Financial Times Prentice Hall, 2002.