Wind, Y., Mahajan, V., & Gunther, R. E. (2002). Convergence marketing: Running with the centaurs. Financial Times Prentice Hall.
Citação norma ChicagoWind, Yoram, Vijay Mahajan, and Robert E. Gunther. Convergence Marketing: Running with the Centaurs. Upper Saddle River, NJ: Financial Times Prentice Hall, 2002.
Citação norma MLAWind, Yoram, et al. Convergence Marketing: Running with the Centaurs. Financial Times Prentice Hall, 2002.