Convergence marketing : running with the centaurs /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Financial Times Prentice Hall,
c2002.
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| Subjects: | |
| Online Access: | Table of contents |
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| 008 | 020522s2002 njua b 001 0 eng d | ||
| 010 | |a 2002282225 | ||
| 020 | |a 0130650757 | ||
| 020 | |a 9780130650757 | ||
| 035 | |a 12784837 | ||
| 035 | |a (OCoLC)48935568 | ||
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| 050 | 0 | 0 | |a HF5415.1265 |b .W558 2002 |
| 082 | 0 | 0 | |a 658.8 |2 21 |
| 100 | 1 | |a Wind, Yoram. | |
| 245 | 1 | 0 | |a Convergence marketing : |b running with the centaurs / |c Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. |
| 246 | 0 | |i Subtitle on cover: |a Strategies for reaching the new hybrid consumer | |
| 260 | |a Upper Saddle River, NJ : |b Financial Times Prentice Hall, |c c2002. | ||
| 300 | |a xxviii, 336 p. : |b ill. ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographic references and index. | ||
| 505 | 8 | |a Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1 --CHAPTER 1: The Centaur Awakens3 --CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61 --CHAPTER 3: Converging of Customerization 63 --CHAPTER 4: Converging on Communities 91 --CHAPTER 5: Converging on Channels 115 --CHAPTER 6: Converging on Competitive Value 143 --CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199 --CHAPTER 8: Transforming Marketing 201 --CHAPTER 9: Convergence Marketing Strategies 225 --PART 4: TRANSFORMING THE ORGANIZATION 255 --CHAPTER 10: Designing the Convergent Organization 257 --CHAPTER 11: C-Change 289 --CHAPTER 12: Conclusion 315. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Communication in marketing. | |
| 700 | 1 | |a Mahajan, Vijay, |d 1948- | |
| 700 | 1 | |a Gunther, Robert E., |d 1960- | |
| 856 | 4 | 1 | |3 Table of contents |u http://www.loc.gov/catdir/toc/fy031/2002282225.html |
| 906 | |a 7 |b cbc |c copycat |d 2 |e ncip |f 20 |g y-gencatlg | ||
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| 955 | |a pv19 2002-05-22 to SSCD |a se00 2002-05-28 |i se05 2002-07-05 |a aa05 2002-08-07 | ||
| 955 | |a LCAP batch update 2025-06-01-04:00: LCAPM-644, LCAPM-150 | ||
| 999 | |c 18733 |d 18733 | ||