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Convergence marketing : running with the centaurs /

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Bibliographic Details
Main Author:	Wind, Yoram
Other Authors:	Mahajan, Vijay, 1948-, Gunther, Robert E., 1960-
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.
Subjects:	Internet marketing. Marketing. Consumer behavior. Communication in marketing.
Online Access:	Table of contents
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