कवर छवि

Convergence marketing : running with the centaurs /

अन्य संस्करण दिखाएं (1)
में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Wind, Yoram
अन्य लेखक: Mahajan, Vijay, 1948-, Gunther, Robert E., 1960-
स्वरूप: पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.
विषय:
Internet marketing.
Marketing.
Consumer behavior.
Communication in marketing.
ऑनलाइन पहुंच:Table of contents
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • Machine generated contents note: PART 1: UNDERSTANDING THE CENTAUR 1
  • CHAPTER 1: The Centaur Awakens3
  • CHAPTER 2: The Reality of the Centaur 27 PART 2: NAVIGATING THE FIVE Cs OF CONVERGENCE 61
  • CHAPTER 3: Converging of Customerization 63
  • CHAPTER 4: Converging on Communities 91
  • CHAPTER 5: Converging on Channels 115
  • CHAPTER 6: Converging on Competitive Value 143
  • CHAPTER 7: Converging on Choice 173 PART 3: MASTERING CONVERGENCE MARKETING 199
  • CHAPTER 8: Transforming Marketing 201
  • CHAPTER 9: Convergence Marketing Strategies 225
  • PART 4: TRANSFORMING THE ORGANIZATION 255
  • CHAPTER 10: Designing the Convergent Organization 257
  • CHAPTER 11: C-Change 289
  • CHAPTER 12: Conclusion 315.

समान संसाधन