Convergence marketing : running with the centaurs /

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Detalhes bibliográficos
Autor principal:	Wind, Yoram
Outros Autores:	Mahajan, Vijay, 1948-, Gunther, Robert E., 1960-
Formato:	Livro
Idioma:	inglês
Publicado em:	Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.
Assuntos:	Internet marketing. Marketing. Consumer behavior. Communication in marketing.
Acesso em linha:	Table of contents
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Convergence marketing : running with the centaurs /

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