Marketing research : an applied orientation /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c1996.
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| Edition: | 2nd ed. |
| Subjects: | |
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| Physical Description: | xxxiii, 890 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0131257331 9780131257337 |