Lilien, G. L., & Rangaswamy, A. (2003). Marketing engineering: Computer-assisted marketing analysis and planning (2nd ed.). Prentice Hall.
Style de citation Chicago (17e éd.)Lilien, Gary L., et Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 2003.
Style de citation MLA (9e éd.)Lilien, Gary L., et Arvind Rangaswamy. Marketing Engineering: Computer-assisted Marketing Analysis and Planning. 2nd ed. Prentice Hall, 2003.
Attention : ces citations peuvent ne pas être correctes à 100%.