Marketing engineering : computer-assisted marketing analysis and planning /
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| Autor principal: | |
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| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
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| Edició: | 2nd ed. |
| Matèries: | |
| Etiquetes: |
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| Descripció de l’ítem: | Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. |
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| Descripció física: | xxiv, 518 p. : ill. ; 26 cm. |
| Bibliografia: | Includes bibliographical references (p. [481]-497) and indexes. |
| ISBN: | 0130355496 9780130355492 |