Marketing engineering : computer-assisted marketing analysis and planning /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Lilien, Gary L., 1946-
Awduron Eraill: Rangaswamy, Arvind
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Upper Saddle River, N.J. : Prentice Hall, c2003.
Rhifyn:2nd ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Disgrifiad
Disgrifiad o'r Eitem:Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Disgrifiad Corfforoll:xxiv, 518 p. : ill. ; 26 cm.
Llyfryddiaeth:Includes bibliographical references (p. [481]-497) and indexes.
ISBN:0130355496
9780130355492