Marketing engineering : computer-assisted marketing analysis and planning /
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| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | anglais |
| Publié: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
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| Édition: | 2nd ed. |
| Sujets: | |
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| Description: | Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. |
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| Description matérielle: | xxiv, 518 p. : ill. ; 26 cm. |
| Bibliographie: | Includes bibliographical references (p. [481]-497) and indexes. |
| ISBN: | 0130355496 9780130355492 |