Marketing engineering : computer-assisted marketing analysis and planning /

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Detalles Bibliográficos
Autor Principal: Lilien, Gary L., 1946-
Outros autores: Rangaswamy, Arvind
Formato: Libro
Idioma:inglés
Publicado: Upper Saddle River, N.J. : Prentice Hall, c2003.
Edición:2nd ed.
Subjects:
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Descripción
descrición da copia:Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Descrición Física:xxiv, 518 p. : ill. ; 26 cm.
Bibliografía:Includes bibliographical references (p. [481]-497) and indexes.
ISBN:0130355496
9780130355492