Marketing engineering : computer-assisted marketing analysis and planning /
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| Glavni autor: | |
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| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
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| Izdanje: | 2nd ed. |
| Teme: | |
| Oznake: |
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| Opis predmeta: | Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. |
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| Opis fizičkog objekta: | xxiv, 518 p. : ill. ; 26 cm. |
| Bibliografija: | Includes bibliographical references (p. [481]-497) and indexes. |
| ISBN: | 0130355496 9780130355492 |