Marketing engineering : computer-assisted marketing analysis and planning /

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Lilien, Gary L., 1946-
Eará dahkkit: Rangaswamy, Arvind
Materiálatiipa: Girji
Giella:eaŋgalasgiella
Almmustuhtton: Upper Saddle River, N.J. : Prentice Hall, c2003.
Preanttus:2nd ed.
Fáttát:
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Govvádus
Fuomášahttimat:Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Olgguldas hápmi:xxiv, 518 p. : ill. ; 26 cm.
Bibliografiija:Includes bibliographical references (p. [481]-497) and indexes.
ISBN:0130355496
9780130355492