Marketing engineering : computer-assisted marketing analysis and planning /

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Lilien, Gary L., 1946-
Drugi avtorji: Rangaswamy, Arvind
Format: Knjiga
Jezik:angleščina
Izdano: Upper Saddle River, N.J. : Prentice Hall, c2003.
Izdaja:2nd ed.
Teme:
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Opis
Opis knjige/članka:Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Fizični opis:xxiv, 518 p. : ill. ; 26 cm.
Bibliografija:Includes bibliographical references (p. [481]-497) and indexes.
ISBN:0130355496
9780130355492