Marketing engineering : computer-assisted marketing analysis and planning /
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| 主要作者: | |
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| 其他作者: | |
| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
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| 版: | 2nd ed. |
| 主题: | |
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| Item Description: | Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. |
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| 实物描述: | xxiv, 518 p. : ill. ; 26 cm. |
| 参考书目: | Includes bibliographical references (p. [481]-497) and indexes. |
| ISBN: | 0130355496 9780130355492 |