Marketing engineering : computer-assisted marketing analysis and planning /

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书目详细资料
主要作者: Lilien, Gary L., 1946-
其他作者: Rangaswamy, Arvind
格式: 图书
语言:英语
出版: Upper Saddle River, N.J. : Prentice Hall, c2003.
版:2nd ed.
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实物特征
Item Description:Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
实物描述:xxiv, 518 p. : ill. ; 26 cm.
参考书目:Includes bibliographical references (p. [481]-497) and indexes.
ISBN:0130355496
9780130355492