Marketing engineering : computer-assisted marketing analysis and planning /
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
|
| Udgivelse: | 2nd ed. |
| Fag: | |
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| 050 | 0 | 0 | |a HF5415.125 |b .L54 2003 |
| 082 | 0 | 0 | |a 658.8/02/0285 |2 21 |
| 100 | 1 | |a Lilien, Gary L., |d 1946- | |
| 245 | 1 | 0 | |a Marketing engineering : |b computer-assisted marketing analysis and planning / |c Gary L. Lilien, Arvind Rangaswamy. |
| 250 | |a 2nd ed. | ||
| 260 | |a Upper Saddle River, N.J. : |b Prentice Hall, |c c2003. | ||
| 300 | |a xxiv, 518 p. : |b ill. ; |c 26 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. | ||
| 504 | |a Includes bibliographical references (p. [481]-497) and indexes. | ||
| 650 | 0 | |a Marketing |x Data processing. | |
| 650 | 0 | |a Marketing |x Decision making |x Mathematical models. | |
| 650 | 0 | |a Marketing |x Decision making |x Data processing. | |
| 700 | 1 | |a Rangaswamy, Arvind. | |
| 906 | |a 0 |b vip |c orignew |d 1 |e ocip |f 20 |g y-gencatlg | ||
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| 955 | |a pc16 2001-09-24 to SSCD |c se40 2001-9-25 |a aa03 2001-09-25 |a ps14 2002-03-13 bk rec'd, to CIP ver. | ||
| 955 | |a LCAP batch update 2025-06-01-04:00: LCAPM-644, LCAPM-150 | ||
| 999 | |c 18930 |d 18930 | ||