Marketing engineering : computer-assisted marketing analysis and planning /
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| Main Author: | Lilien, Gary L., 1946- |
|---|---|
| Other Authors: | Rangaswamy, Arvind |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2003.
|
| Edition: | 2nd ed. |
| Subjects: | |
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