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Marketing engineering : computer-assisted marketing analysis and planning /

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Detalles Bibliográficos
Autor Principal:	Lilien, Gary L., 1946-
Outros autores:	Rangaswamy, Arvind
Formato:	Libro
Idioma:	inglés
Publicado:	Upper Saddle River, N.J. : Prentice Hall, c2003.
Edición:	2nd ed.
Subjects:	Marketing > Data processing. Marketing > Decision making > Mathematical models. Marketing > Decision making > Data processing.
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