Marketing engineering : computer-assisted marketing analysis and planning /

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Bibliographische Detailangaben
1. Verfasser:	Lilien, Gary L., 1946-
Weitere Verfasser:	Rangaswamy, Arvind
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Upper Saddle River, N.J. : Prentice Hall, c2003.
Ausgabe:	2nd ed.
Schlagworte:	Marketing > Data processing. Marketing > Decision making > Mathematical models. Marketing > Decision making > Data processing.
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Marketing engineering : computer-assisted marketing analysis and planning /

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