Marketing engineering : computer-assisted marketing analysis and planning /

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Détails bibliographiques
Auteur principal:	Lilien, Gary L., 1946-
Autres auteurs:	Rangaswamy, Arvind
Format:	Livre
Langue:	anglais
Publié:	Upper Saddle River, N.J. : Prentice Hall, c2003.
Édition:	2nd ed.
Sujets:	Marketing > Data processing. Marketing > Decision making > Mathematical models. Marketing > Decision making > Data processing.
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Cote:	658.8/02/0285
Exemplaire Unknown	Disponible Réserver

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Marketing engineering : computer-assisted marketing analysis and planning /

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Marketing engineering : computer-assisted marketing analysis and planning /

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