Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers /

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Dettagli Bibliografici
Autore principale:	Andreas Hinterhuber Andreas Hinterhuber (Andreas Hinterhuber)
Altri autori:	Hinterhuber, Andreas (Redattore), Snelgrove, Todd (Redattore)
Natura:	Libro
Lingua:	inglese
Pubblicazione:	New York, NY : Routledge, Taylor & Francis Group 2017. Abingdon, Oxon ; New York, NY : 2017.
Soggetti:	Pricing. Value. Industrial marketing.
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Descrizione
Descrizione fisica:	xvii, 224 pages : illustrations ; 24 cm
Bibliografia:	Includes bibliographical references and index.
ISBN:	9781138101623 (hardback) 9781138101630 (pbk.)

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Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers /

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