Strategic communication : campaign planning /

"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...

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Dades bibliogràfiques

Autor principal:	Mahoney, James Scott, 1947- (Autor)
Format:	Llibre
Idioma:	anglès
Publicat:	New York United Nation 2023
Edició:	Third edition.
Matèries:	Business communication. Communication. Management.
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