Strategic communication : campaign planning /
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to me...
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | inglese |
| Pubblicazione: |
New York
United Nation
2023
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| Edizione: | Third edition. |
| Soggetti: | |
| Tags: |
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