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Digital content marketing : creating value in practice /

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"Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with conte...

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Bibliographic Details
Main Author: Krowinska, Agata (Editor)
Other Authors: Backhaus, Christof (Editor)
Format: Book
Language:English
Published: New york United Notion 2023
Edition:First Edition.
Subjects:
Internet marketing.
Strategic planning.
Value added.
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