Rud, O. P. (2001). Data mining cookbook: Modeling data for marketing, risk and customer relationship management. Wiley.
Citace podle Chicago (17th ed.)Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. New York: Wiley, 2001.
Citace podle MLA (9th ed.)Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Wiley, 2001.