Rud, O. P. (2001). Data mining cookbook: Modeling data for marketing, risk and customer relationship management. Wiley.
Lua i Stíl Chicago (17ú heag.)Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. New York: Wiley, 2001.
Lua MLA (9ú heag.)Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Wiley, 2001.