Rud, O. P. (2001). Data mining cookbook: Modeling data for marketing, risk and customer relationship management. Wiley.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रRud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. New York: Wiley, 2001.
एमएलए (9वां संस्करण) प्रशस्ति पत्रRud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Wiley, 2001.