Rud, O. P. (2001). Data mining cookbook: Modeling data for marketing, risk and customer relationship management. Wiley.
Trích dẫn kiểu Chicago (xuất bản lần thứ 7)Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. New York: Wiley, 2001.
Trích dẫn kiểu MLA (xuất bản lần thứ 9)Rud, Olivia Parr. Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Wiley, 2001.