APA (7th ed.) Citation

.Simon, L. S., & Freimer, M. (1970). Analytical marketing. Harcourt, Brace & World.

Chicago Style (17th ed.) Citation

.Simon, Leonard S., and Marshall Freimer. Analytical Marketing. New York: Harcourt, Brace & World, 1970.

MLA (9th ed.) Citation

.Simon, Leonard S., and Marshall Freimer. Analytical Marketing. Harcourt, Brace & World, 1970.