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Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising /

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Detalles Bibliográficos
Autor Principal:	Flanagan, George Alexander
Formato:	Libro
Idioma:	inglés
Publicado:	New York : McGraw-Hill Book Co., 1967.
Subjects:	Industrial publicity. Corporate image. Institutional advertising.
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