APA-viite (7. p.)

Malhotra, N. K. (1996). Marketing research: An applied orientation (2nd ed.). Prentice Hall.

Chicago-viite (17. p.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 1996.

MLA-viite (9. p.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 2nd ed. Prentice Hall, 1996.