Malhotra, N. K. (1996). Marketing research: An applied orientation (2nd ed.). Prentice Hall.
Chicagoスタイル(17版)引用形式Malhotra, Naresh K. Marketing Research: An Applied Orientation. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 1996.
MLA(9版)引用形式Malhotra, Naresh K. Marketing Research: An Applied Orientation. 2nd ed. Prentice Hall, 1996.