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Marketing research : an applied orientation /

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Detalhes bibliográficos
Autor principal:	Malhotra, Naresh K.
Formato:	Livro
Idioma:	inglês
Publicado em:	Upper Saddle River, N.J. : Prentice Hall, c1996.
Edição:	2nd ed.
Assuntos:	Marketing research. Marketing research > Methodology.
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