Marketing research : an applied orientation /

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Détails bibliographiques
Auteur principal:	Malhotra, Naresh K.
Format:	Livre
Langue:	anglais
Publié:	Upper Saddle River, N.J. : Prentice Hall, c1996.
Édition:	2nd ed.
Sujets:	Marketing research. Marketing research > Methodology.
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Institute of National Planning (INP) was established by Law No. 231 of 1960 as a think-tank public institution with an independent legal personality to enhance the theory and practice of planning in Egypt through: research, training and educational activities. Also, INP aims at providing technical support to Ministry of Planning, as well as to all national ministers and institutions, through spreading a culture of planning in Egyptian society.

Marketing research : an applied orientation /

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Marketing research : an applied orientation /

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