Cita APA (7th ed.)

Winer, R. S. (2000). Marketing management. Prentice Hall.

Cita Chicago (17th ed.)

Winer, Russell S. Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 2000.

Cita MLA (9th ed.)

Winer, Russell S. Marketing Management. Prentice Hall, 2000.