Cita APA (7a ed.)

Winer, R. S. (2000). Marketing management. Prentice Hall.

Cita Chicago Style (17a ed.)

Winer, Russell S. Marketing Management. Upper Saddle River, N.J.: Prentice Hall, 2000.

Cita MLA (9a ed.)

Winer, Russell S. Marketing Management. Prentice Hall, 2000.