Marketing management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
c2000.
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| Subjects: | |
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| Physical Description: | xxiv, 551 p. : col. ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0321014219 0321046560 9780321014214 9780321046567 |