Muhlbacher, H., dahringer, L., & leihs, H. (2006). International Marketing: A Global Perspective (2th. ed.). Thomson Learning.
Style de citation Chicago (17e éd.)Muhlbacher, Hans, Lee dahringer, et Helmuth leihs. International Marketing: A Global Perspective. 2th. ed. London: Thomson Learning, 2006.
Style de citation MLA (9e éd.)Muhlbacher, Hans, et al. International Marketing: A Global Perspective. 2th. ed. Thomson Learning, 2006.