Business Marketing Management : A Strategic View of Industrial and Organizational Markets /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Texas :
The Dryden Press,
1998.
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| Edition: | 6th Ed. |
| Subjects: | |
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| Physical Description: | .777p : Ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0030206332 |