Business Marketing Management : A Strategic View of Industrial and Organizational Markets /
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| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Texas :
The Dryden Press,
1998.
|
| Edició: | 6th Ed. |
| Matèries: | |
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| 100 | 1 | |a .Hutt, Michael D. | |
| 245 | 1 | 0 | |a Business Marketing Management : |b A Strategic View of Industrial and Organizational Markets / |c Michael D. Hutt, Thomas W. Speh. |
| 250 | |a 6th Ed. | ||
| 260 | |a Texas : |b The Dryden Press, |c 1998. | ||
| 300 | |a .777p : |b Ill. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Industrial marketing |x Management |v Case studies. | |
| 653 | 0 | |a Sales Administration. | |
| 653 | 0 | |a Marketing Management. | |
| 700 | 1 | |a .Speh, Thomas W, |e Co-Author. | |
| 852 | 1 | |a L4-2 | |
| 901 | |a EGPV2 | ||
| 902 | |a EGPV5 | ||
| 903 | |a copycat | ||
| 942 | |c BK |2 ddc | ||