Business Marketing Management : A Strategic View of Industrial and Organizational Markets /
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| Main Author: | .Hutt, Michael D. |
|---|---|
| Other Authors: | .Speh, Thomas W (Co-Author.) |
| Format: | Book |
| Language: | English |
| Published: |
Texas :
The Dryden Press,
1998.
|
| Edition: | 6th Ed. |
| Subjects: | |
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