APA-viite (7. p.)

Kotler, P. (1976). Marketing management: Analysis, planning, implementation and control (3rd ed.). Prentice Hall.

Chicago-viite (17. p.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 3rd ed. Englewood Cliffs, N.J.: Prentice Hall, 1976.

MLA-viite (9. p.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 3rd ed. Prentice Hall, 1976.