Kotler, P. (1976). Marketing management: Analysis, planning, implementation and control (3rd ed.). Prentice Hall.
Čikaški stil citiranja (17. izdanje)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 3rd ed. Englewood Cliffs, N.J.: Prentice Hall, 1976.
MLA način citiranja (9. izdanje)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 3rd ed. Prentice Hall, 1976.