Kotler, P. (1976). Marketing management: Analysis, planning, implementation and control (3rd ed.). Prentice Hall.
Cytowanie według stylu Chicago (wyd. 17)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 3rd ed. Englewood Cliffs, N.J.: Prentice Hall, 1976.
Cytowanie według stylu MLA (wyd. 9)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 3rd ed. Prentice Hall, 1976.