APA citiranje

Kotler, P. (1976). Marketing management: Analysis, planning, implementation and control (3rd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 3rd ed. Englewood Cliffs, N.J.: Prentice Hall, 1976.

MLA citiranje

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 3rd ed. Prentice Hall, 1976.