Marketing management : analysis, planning, implementation and control /

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Format:	Livre
Langue:	anglais
Publié:	Englewood Cliffs, N.J. : Prentice Hall, 1976.
Édition:	3rd ed.
Sujets:	Marketing > Management. production management. Planning.
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Institute of National Planning (INP) was established by Law No. 231 of 1960 as a think-tank public institution with an independent legal personality to enhance the theory and practice of planning in Egypt through: research, training and educational activities. Also, INP aims at providing technical support to Ministry of Planning, as well as to all national ministers and institutions, through spreading a culture of planning in Egyptian society.

Marketing management : analysis, planning, implementation and control /

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