Sudman, S., & Blair, E. (1998). Marketing research: A problem-solving approach. McGraw-Hill.
Cita Chicago (17th ed.)Sudman, Seymour, i Edward Blair. Marketing Research: A Problem-solving Approach. Boston: McGraw-Hill, 1998.
Cita MLA (9th ed.)Sudman, Seymour, i Edward Blair. Marketing Research: A Problem-solving Approach. McGraw-Hill, 1998.